Definition:
The advertiser appeals to the audience's vanity by implying that smart/popular/rich people buy the product.
Type of Speech:
Welcome to the newly created website dedicated to ANCHOR! Our North Carolina history resource has all the same great articles just a new web home. If you can't find a resource here you can always visit NCpedia.
The advertiser appeals to the audience's vanity by implying that smart/popular/rich people buy the product.